Colorful Hybrid Concept dalam Kebijakan Pariwisata Kabupaten Banyuwangi pada Era New Normal

The Covid-19 epidemic, which has yet to be found when it will end, makes all activities must be carried out in a limited manner. As with festivals in Banyuwangi, even though through the festival, MSME in Banyuwangi can develop easily and for cultural actors also get their income. Given these conditions and the introduction of a new life order, the Banyuwangi district government has made a policy so that festivals can be held in Banyuwangi district as well as so that MSME actors can move and reduce unemployment. The policy is a collaboration in organizing the festival offline, but MSME players promote via online and limited festival audiences to prevent the spread of the Covid-19 virus.