Inovasi Pemerintahan Kabupaten Banyuwangi Melalui City Branding “The Sunrise Of Java” Sebagai Strategi Pemasaran Pariwisata.
DOI : 10.24269/ars.v5i2.513
Branding becomes important in introducing something that you want to offer to masayarakat.Tentu, the government should look at it all because if you want to introduce to the local travel nationally and internationally should give a brand easily recognized and remembered as well as a differentiator with lain.Cirikhas area of a branding is what will be the strategy for the government to offer travel how an area will be known. As well as the use of branding Banyuwangi "The Sunrise Of Java", as the tourism marketing strategy, and thus increase.Sehingga is where branding is very important in a marketing included in marketing pariwisata.Bentuk of all strategies that can said as a government innovation banyuwangi a way to market their tourism through branding.
Keywords
Innovation, Branding, Marketing Strategy, Tourism
- Blain,C.,Levy,S., dan Ritchie,JRB.2005. Destination Branding:Insights and Practices from Destination management Organization.Journal of Travel Research.Vol 43,No.4, PP.328-338.
- Kasali, Renald. 1998. Membidik Pasar Indonesia. Jakarta, PT. Gramedia Pustaka Utama.
- Kavaratzis, Mihalis.2004.From City Marketing to City Branding:Towards a Theoretical framework for developing city brands.Place Branding,Vol.1,No.1.
- Knape,Ellen dan Lundell, Hanna.2011.The Brand Identity and Brand Image Of Gothenburg-A Case Study Of Way Out West.Bachelor Programme In Business Study Goteborg University.
- Kotler, Philip. 2005. Manajamen Pemasaran. Jakarta, PT. Indeks. Kelompok Gramedia
- Let’s Go To Banyuwangi,2014.Dinas Pariwisata Banyuwangi
- Lexy J.Melong. (2007). Metodologi Penelitian Kualitatif. Edisi revisi. Bandung: Rosda Karya.
- Moilanen, Teemu & Rainisto. 2009. How to Brand Nations, Cities and Destinations, A Planning Book for Place Branding. USA: Palgrave Macmillan.
- Philip Kotler & Kevin Lane Keller. 2009. Manajemen pemasaran. Jakarta, erlangga.
- Travel.Kompas.com,2016http://travel.kompas.com/read/2016/01/22/104123127/Empat.Strategi.Banyuwangi.Raih.Pen hargaan.Pariwisata.PBB
Copyright (c) 2017 ARISTO
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.